By SUNIL Sonkar

September 09 — Google unveiled Wednesday at the IFA show in Berlin, Google Instant. An amazing product of Google that serves up searching results in “real-time” as one types.

If user types “w” in Google Instant, the search results for “weather” and if one types “new” and give a space after it, the result shown is for “New York Times.”

Google bets that today’s world is of nearly instant communication and the Google Instant search gives results instantly with each keystroke.

Google CEO Eric Schmidt said, “We’re trying very hard to get you something fast… Never underestimate the power of fast. Quick, quick, quick-we want to help you right now.” Later in the speech, he also spoke of Google understanding what users want before they’ve even asked for it, in almost psychic-like fashion: “We can understand things like what you really meant.”

Google Instant is the unquestionable amazing search innovation that may give a difficult competitin to duplicate it for other search engines. This is a new era of searching over Internet.

Google has reinvented the wheel as always and this is the fact that Google has dominated the search market for yeares.

Sergy Brin, Co-founder of Google Inc., says that Google Instant will draw more users to its search engine.