18th July, 2013, Lucknow: Sahara, well known for ts association with sports in India, has bought the Lucknow franchise of the Indian Badminton League that will be played from 14th August to 31st August. The Lucknow team will be one of the 6 teams that will take part in the tournament.
Speaking during the event, Sahara Chairman Subrata Roy told that they are proud to be a part of this initiative of the Badminton Association of India. This league will be a big boost for the sports and it would redraw attention of people to the sport. He added that this league would also help to identify new talent and it would also offer an international platform for competing ad grooming.
Badminton Association of India president Akhilesh Das told that he is very grateful to Sahara India Pariwar for coming to support badminton. He added that Sahara has always accorded priority to various forms of sports and this time it would encourage other corporates to come forward in support of the game of Badminton.