28th July, 2013, New Delhi: On Saturday, the Indian Badminton League announced that ESPN and Star Sports will be its broadcaster. ll ninety matches, that include seventy-five league matches, ten semi final matches and five final matches, will be telecasted live on ESPN and Star Sports.
Badminton Association of India president Akhilesh Das Gupta told that they welcome Star Sports in the IBL fraternity. He also expected that ESPN and Star Sports 2 would take quality badminton action to millions of homes in the country and also boost the game in India.
On the other hand, the chief operating officer of ESPN Software India told that Indian Badminton League is an unique concept and it has the potential to attract a huge fan base for badminton in India given e presence of both international or national talent. IBL fits in quite well in their overall strategy.
Total six franchise will take part in the $1 million IBL. The tournament will start from 14th August.