While mobile number portability has come has a boon for customers, the same has turned out to be a curse for BSNL and MTNL as these state run telecom companies are losing customers at a rapid rate as compared to other players in the business. According to the latest government figures BSNL has lost 9.33 lakh customers due to MNP while just 3.49 lakh subscribers have joined it. So the total loss is pegged around 5.84 lakh. On the other hand, while 67,198 subscribers have left MTNL, 11,593 customers have switched over to MTNL, thereby resulting a loss of 55,605 customers. MNP was launched in January this year.
It is to be noted that BSNL which at point of time was the top mobile operator in the country is now currently placed at fifth position with a market share of just 11%. MTNL which operates in Delhi and Mumbai is also losing the race to private players and is just adding 25,000 new customers every month. As compared to the state owned players, private players such as Airtel is enjoying 20% market share. So it is high time that the state players should devise strategy so as to gain back their market share.